**Abercrombie: New Image, CEO Accusations**

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Post on Oct 28, 2024

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Abercrombie & Fitch: From Preppy to Problematic, and Back Again?

Remember those iconic, super-expensive Abercrombie & Fitch polos? You know, the ones with the iconic logo and the even more iconic smell ? Well, those days are long gone. The brand's gone through a total makeover, ditching its preppy, "exclusive" image for something... well, different. But while they're trying to win back customers, the company's CEO is facing some serious accusations.

The Old Abercrombie: A Touch Too Exclusive?

For a long time, Abercrombie & Fitch was the epitome of "cool." The brand was all about exclusivity, with models that were practically airbrushed and clothing that was, well, let's just say it was "aspirational." But, the brand's attitude toward its customers wasn't always so cool. They were known for being pretty darn selective with their employees (basically, only hiring the "attractive" ones), and they even faced criticism for making offensive and racist comments in marketing campaigns. It was a bad look, and it cost them dearly.

The New Abercrombie: Trying to Win Back Customers

After facing lawsuits and boycotts, Abercrombie & Fitch realized they needed to make a change. They had to. Their new approach? More inclusive, more diverse, and, well, less about the whole "exclusive" thing. They've been working hard to diversify their models, featuring more people of color and body types in their ads. They've even started to sell plus-size clothing! It's a major shift in the company's image.

The CEO's Troubles: Accusations of Wrongdoing

Okay, so Abercrombie's image is trying to get better. But there's another side to the story. The company's CEO, Fran Horowitz, is facing accusations of misconduct and alleged discrimination. She's being accused of creating a "toxic" work environment, and her actions have led to multiple lawsuits and investigations.

Is the New Image Enough?

It's tough to say. The company's trying really hard to be more inclusive, but the accusations against the CEO are pretty serious. It remains to be seen if the brand can truly overcome these challenges and convince customers to give them a second chance. It's definitely a story that we'll be following closely.