**Adidas Lands Liverpool Kit Deal Worth €70M**

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Post on Oct 23, 2024

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Adidas Takes Over Anfield: A €70M Deal for Liverpool's Kit

It's official, folks! Adidas has landed a massive deal to become Liverpool's new kit supplier, snatching the coveted position from Nike. The deal, reportedly worth a whopping €70 million per year, will see Adidas outfitting the Reds from the 2020-21 season onwards.

This is huge news for both Adidas and Liverpool. For Adidas, it's a chance to reassert themselves as a top player in the football kit market. They've got a strong track record with clubs like Real Madrid and Manchester United, but they've been losing ground to Nike in recent years.

So, what does this mean for Liverpool? Well, it's a massive financial boost for the club, providing them with much-needed resources to keep up with the big boys. It also marks a return to the German brand, who supplied the Reds with kits from 1985 to 1997. Remember those iconic kits with the iconic three stripes? Yeah, they're back!

But beyond the cash, there's a lot of excitement about the design possibilities. Adidas has a reputation for sleek, modern designs, and they've already been teasing some pretty cool concepts for Liverpool's new kits. Imagine the hype for a brand new, iconic kit for the Champions League final!

One thing's for sure, this is a major coup for Adidas. They've landed a deal with one of the world's most popular and successful football clubs, and they're sure to make the most of it. Liverpool fans, get ready for some seriously stylish kits!

Oh, and one more thing: This deal is a massive boost for the Premier League's image and commercial appeal. It shows that the league is still a major force in global football, attracting big brands like Adidas who are willing to pay top dollar for a slice of the action.

This deal is more than just a kit deal, it's a statement. A statement about the power of football, the ambition of both Adidas and Liverpool, and the future of the game.

Now, let's see some awesome kit designs!