**Cadbury Confirms Selection Box Size Reduction**

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Post on Oct 22, 2024

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Cadbury Shrinks Selection Boxes? What Gives?

Remember those epic Cadbury Selection Boxes you used to get? You know, the ones that were bursting with chocolate? Well, get ready to feel a little cheated, because Cadbury has confirmed that the size of their Selection Boxes is getting smaller.

That's right, the boxes are shrinking, but the price is staying the same. It's enough to make you want to scream "Cadbury, why?!" Let's break down what's happening and why it's leaving a bad taste in everyone's mouth.

Cadbury Confirms the Shrinkflation

Cadbury has officially admitted that the Selection Boxes are getting smaller. They're calling it a "product optimization" - a fancy way of saying they're cutting corners. This shrinkflation, as it's called, has been happening for a while, but it's now become super obvious. So, what's behind this decision?

The company says the shrinking boxes are due to rising costs for ingredients, packaging, and everything else. They're basically saying, "Sorry, we can't afford to give you the same amount of chocolate anymore." But does that excuse a sneaky size reduction? It's certainly got people talking, and not in a good way.

What Does this Mean for Chocolate Lovers?

This shrinking Selection Box situation is just another example of a growing trend called shrinkflation. It's where companies quietly decrease the size of their products while keeping the price the same. This means you're getting less for your money, which isn't cool, especially when it comes to your beloved chocolate.

But don't despair, there are things you can do:

• Vote with your wallet: If you're unhappy with the changes, consider buying other brands or simply avoiding Cadbury altogether. They'll get the message loud and clear.
• Spread the word: Let your friends and family know what's happening. The more people who are aware, the more pressure there will be on Cadbury to change their ways.
• Contact Cadbury: Let them know how you feel about the shrinking Selection Boxes. They may not change their minds, but at least they'll know how their customers feel.

The Bottom Line

It's a tough situation, but ultimately it's up to consumers to decide if they're willing to put up with shrinking chocolate boxes. Let's hope Cadbury realizes that this isn't a good look and reconsiders their decision. Until then, maybe just grab a different brand of chocolate for the holidays. After all, you deserve a decent amount of chocolate for your money, right?