Government Quietly Drops Local Content Proposals

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Post on Nov 06, 2024

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Government Quietly Drops Local Content Proposals: A Win for Streaming Giants, A Loss for Aussie Creators?

Remember that whole local content kerfuffle back in 2022? You know, the one where the government was all up in arms about streaming platforms not giving enough love to Aussie creators? Well, guess what? They kinda just dropped the whole thing. Like, poof, gone.

No, seriously, the government quietly walked back their proposals to force streaming services to spend a certain percentage of their revenue on local productions. They said it wasn't "the right approach" anymore, but didn't really elaborate.

What happened?

It seems like the big streaming giants, you know, the ones with the deep pockets and the lawyers, had a little chat with the government. Maybe they even whispered some sweet nothings about "creative freedom" and "market forces." Whatever it was, it worked.

The government's initial plan was to require streaming services like Netflix, Amazon Prime Video, and Disney+ to invest a certain amount of money in Aussie productions. This would have meant more local content, more jobs for Aussie actors and filmmakers, and, hopefully, more opportunities to showcase the talent we have here.

So what does this mean for Aussie creators?

The short answer is, it's not good. While the government did offer a bunch of funding schemes for Aussie creators, let's be real, it's nowhere near what the streaming giants could have offered.

This whole thing feels like a missed opportunity. It's a win for the big streaming players, who can now keep churning out their own content without having to share the stage with Aussie talent. For Aussie creators, it's a kick in the teeth. It's another reminder that the market is tilted against them, and that the government is happy to let the big guys win.

Where does this leave us?

It's a tough situation. We need to keep pushing for more support for Aussie creators, both from the government and from the streaming giants. We need to make our voices heard, and let them know that we're not going to stand for this kind of silence.

Maybe, just maybe, if we make enough noise, the government might be forced to reconsider their "hands-off" approach. Fingers crossed!