**Liverpool Adidas Kit Deal: £60m Yearly Earnings**

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Post on Oct 23, 2024

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Liverpool's Adidas Deal: A Big Win for the Reds

Liverpool Football Club, one of the biggest names in world football, just inked a massive deal with Adidas that's making everyone drool. This deal, which came into effect in 2020, sees Adidas splashing a whopping £60 million per year to be the Reds' official kit supplier. That's a huge sum of cash, especially when you consider it's just for the kit. So, what's behind this mega-money deal and why is Adidas so keen to be associated with Liverpool?

Let's rewind the clock a bit. Before Adidas, Liverpool had a long and successful partnership with New Balance. This partnership was incredibly lucrative for the American brand, with sales soaring as Liverpool's popularity skyrocketed. However, New Balance felt the pressure and couldn't match Adidas' offer in terms of financial commitment. This ultimately led to the end of a successful era and the beginning of a new chapter with Adidas.

So, what's in it for Adidas? This deal is a no-brainer for the German sportswear giant. Liverpool is one of the most popular and successful clubs in the world, with a huge global fanbase. Adidas is hoping to leverage this popularity and boost sales of their Liverpool-branded merchandise. It's a classic win-win scenario, with both parties standing to benefit from the deal.

But it's not just about money. Adidas is positioning itself as a brand that supports excellence and ambition. By partnering with Liverpool, a team that's consistently pushing boundaries, Adidas is reinforcing its own values and attracting new customers who share that same passion.

In a nutshell, this deal is a testament to the power of Liverpool FC. The club is a global force, and its partnership with Adidas is a major coup for both parties. It's a game-changer that's sure to benefit both the club and the brand for years to come.

We're sure to see some amazing kits coming out of this deal, with Adidas' renowned design expertise sure to impress the Anfield faithful. Let's just hope the players can continue to deliver on the pitch!