**Supersized GMB Team Divides Viewers**

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Post on Nov 06, 2024

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Supersized GMB Team Divides Viewers: Is Bigger Always Better?

Remember the good ol' days when Google My Business (GMB) was a one-person show? You just had to keep your listing updated and maybe upload a few pictures. Now, businesses are throwing whole teams at their GMB profiles, and folks are divided. Is this just a case of "more is more," or are we witnessing a pointless over-investment?

The Big Picture: Why the Shift?

We're talking about agencies and even internal teams dedicated solely to GMB. This shift is fueled by a few things:

• GMB's Growing Importance: It's no longer just about basic information; GMB is now a crucial part of local SEO, driving traffic, leads, and sales.
• Evolving Features: Google keeps adding features like Q&A, booking appointments, and even Google Posts. These features demand strategic planning and execution.
• Competition: The online space is getting crowded, and businesses need every advantage they can get. GMB can be a real differentiator.

Team GMB: The Pros and Cons

Pros:

• Dedicated Expertise: Experts can manage your GMB profile with a laser focus, optimizing it for maximum impact.
• Scalability: A team can handle multiple locations, complex campaigns, and evolving strategies.
• Data Analysis: Having a dedicated team allows for in-depth data analysis to understand what's working and what's not.

Cons:

• Cost: Hiring a team or agency is a major expense, and the ROI might not be immediately clear.
• Overkill?: Some businesses might not need a full-blown team for their GMB strategy, leading to wasted resources.
• Lack of Personal Touch: Sometimes, you just need that human connection to make your business stand out. A team might lack that personal touch.

So, what's the verdict?

It depends. There's no one-size-fits-all answer. For large businesses with multiple locations, a dedicated team might be a game-changer. Smaller businesses might find it overwhelming. It's all about evaluating your needs and budget and making a strategic decision.

The takeaway:

The "GMB team" movement is here to stay, but it's not for everyone. Before you jump on the bandwagon, weigh the pros and cons carefully. And don't forget, even with a team, the human element is crucial for building a strong online presence.