**Loyalty News Update: October 24, 2024**

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Post on Nov 01, 2024

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Loyalty News Update: October 24, 2024 - It's All About the Points!

It's been a crazy week in the world of loyalty programs, so let's dive in and see what's been brewing!

The Big Players Make Moves

Starbucks is definitely making waves this week. They've launched a new "Starbucks Reserve" tier for their loyalty program, promising exclusive perks like early access to new drinks and even a dedicated barista. This is a clear attempt to snag the high-spending coffee aficionados and give them a reason to really love their daily caffeine fix.

Meanwhile, Amazon Prime is beefing up their rewards system with a new "Prime Rewards" tier. This means extra discounts on Prime Day, free shipping on even more products, and even access to exclusive deals. Amazon's playing the long game here, aiming to keep loyal shoppers hooked on Prime membership and spending more.

Airlines Shake Things Up

The airline loyalty game is always a bit of a gamble, and this week is no different. Delta SkyMiles has added a new "Elite Plus" tier, giving frequent flyers even more perks like lounge access and priority baggage handling.

But United MileagePlus is getting some flack for raising the points requirement for some of their award flights. This move has left some frequent fliers feeling burned, and it'll be interesting to see how they respond.

Local Loyalty Gets Personal

It's not just the big guys making moves. This week, we saw a new local bakery launch a "Bread Buddy" program where you earn points for buying bread, and get free pastries after a certain amount. Small businesses are getting creative, offering personalized loyalty programs that really connect with their customers.

This is a really exciting development, showing that loyalty programs can work for businesses of all sizes.

The Future of Loyalty?

The world of loyalty programs is constantly changing, and this week is just another example. Businesses are getting more sophisticated, understanding that loyalty is more than just points. It's about creating experiences, building relationships, and rewarding customers in a meaningful way. So stay tuned, because the next few weeks are sure to bring even more exciting updates!